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This is the MOST CRITICAL time of the Year for Fitness – The Amazon Memo Method May Help. How CEO and Fitness Professionals Dial in Their Goals

Online bodybuilding coaching and personal training by lead fitness coach Austin Witt. Struggling with Fitness results? Here's how we get results for our clients. We focus on reducing ambivalence and use evidence based practice to drive decision making.

Why would I use this method to track personal and fitness progress?

I’m Coach Austin, and as an online performance coach with a Master’s degree in Exercise Physiology, I’ve discovered that the most successful clients aren’t just the most motivated—they’re the most systematic. After working with 500+ high-achieving professionals through the Fittwave app, I’ve found that borrowing proven business frameworks can transform your fitness results.

How the Amazon memo system, used by Jeff Bezos and his leadership team for every major decision, provides the perfect structure for fitness goal setting and tracking. Here’s how to apply this data-driven approach to finally achieve the results you want.

Learn more about our virtural fitness and coaching service systematic approach at https://www.fittwave.com/


What is the Amazon 6-Pager Method?

Amazon’s 6-pager is a structured document that replaces PowerPoint presentations with detailed, narrative-driven analysis. Every major decision at Amazon starts with a 6-page memo that includes:

  1. Problem Statement and Context
  2. Current State Analysis
  3. Proposed Solution
  4. Success Metrics and Timeline
  5. Resource Requirements
  6. Risk Assessment and Mitigation

The genius of this system is that it forces clear thinking, data-driven analysis, and comprehensive planning before taking action.


Why Traditional Fitness Goal Setting Fails

Most people approach fitness goals like a bad PowerPoint presentation:

  • Vague objectives without clear metrics
  • No analysis of why previous attempts failed
  • Unrealistic timelines and resource allocation
  • Missing risk assessment and contingency planning
  • No systematic review and adjustment process

The Result: 92% of fitness goals are abandoned within 3 months.

As your online performance coach, I’ve seen this pattern repeatedly. The Fittwave app data shows that clients who use structured planning methods have 340% higher success rates than those who rely on motivation alone.

Follow our systematic approach on Instagram @fittwavecoaching for daily insights. Or our newsletter!


The Fitness 6-Step Framework

1: Problem Statement and Context

Start with brutal honesty about your current situation:

Example from a Fittwave client:
“I am a 32-year-old marketing director who has gained 28 pounds over the past 3 years. My energy levels have declined 40% based on daily tracking, affecting my work performance and personal relationships. I’ve attempted 4 different fitness programs in the past 2 years, with an average adherence rate of 23 days before abandoning the program.”

Key Elements to Include:

  • Specific current metrics (weight, body fat, energy levels, etc.)
  • Timeline of how you got to this point
  • Previous attempts and why they failed
  • Impact on other areas of your life
  • Emotional and psychological factors

Fittwave App Integration:
Use the comprehensive assessment feature to gather baseline data:

  • Body composition measurements
  • Energy level tracking over 2 weeks
  • Sleep quality scores
  • Stress level monitoring
  • Current activity patterns

Step 2: Current State Analysis

Dive deep into the data and patterns:

Lifestyle Analysis:

  • Work schedule and stress patterns
  • Sleep quality and duration trends
  • Nutrition habits and timing
  • Current activity levels and preferences
  • Social and environmental factors

Barrier Identification:

  • Time constraints and scheduling conflicts
  • Motivational patterns and energy cycles
  • Knowledge gaps and skill deficits
  • Environmental obstacles
  • Social and family dynamics

Resource Audit:

  • Available time slots for fitness activities
  • Budget for equipment, coaching, or gym memberships
  • Support system and accountability partners
  • Technology and tracking tools
  • Physical space and equipment access

Example Analysis:
“Data from the past 30 days shows I have 45-minute windows available Monday, Wednesday, and Friday at 6 AM, and 30-minute windows Tuesday and Thursday at lunch. My energy levels peak at 7 AM and 2 PM based on hourly tracking. Previous failures correlate with programs requiring more than 60 minutes per session or evening workouts when my energy is lowest.”


Step 3: Proposed Solution

Design your systematic approach:

Goal Hierarchy:

  • Primary Goal: Specific, measurable outcome with timeline
  • Secondary Goals: Supporting objectives that enable the primary goal
  • Process Goals: Daily and weekly behaviors that drive results

Example Goal Structure:

  • Primary: Lose 20 pounds of fat and gain 5 pounds of muscle in 16 weeks
  • Secondary: Improve energy levels by 50%, sleep quality to 8/10, reduce stress eating by 80%
  • Process: Complete 4 strength sessions weekly, hit protein target 90% of days, sleep 7+ hours nightly

Program Design:

  • Specific workout protocols with progression plans
  • Nutrition strategy with meal timing and macronutrient targets
  • Recovery and stress management protocols
  • Tracking and measurement systems

Technology Integration:
The Fittwave Coaching app provides the infrastructure for your solution:

  • Workout programming and progression tracking
  • Nutrition logging and coaching
  • Sleep and energy correlation analysis
  • Direct coaching communication with Coach Austin Witt

Explore our comprehensive coaching at https://www.fittwave.com/


Step 4: Success Metrics and Timeline

Define exactly how you’ll measure progress:

Leading Indicators (Process Metrics):

  • Workout completion rate (target: 90%+)
  • Nutrition adherence score (target: 85%+)
  • Sleep quality average (target: 7.5/10)
  • Daily energy level (target: 7/10)
  • Stress management consistency (target: 80%+)

Lagging Indicators (Outcome Metrics):

  • Body weight and composition changes
  • Strength and performance improvements
  • Energy and mood assessments
  • Health markers and biomarkers
  • Lifestyle satisfaction scores

Timeline with Milestones:

  • Week 2: Habit establishment and routine optimization
  • Week 4: Initial body composition changes and energy improvements
  • Week 8: Significant strength gains and lifestyle integration
  • Week 12: Major physique changes and performance breakthroughs
  • Week 16: Goal achievement and maintenance planning

Review Schedule:

  • Daily: Process metric tracking in Fittwave app
  • Weekly: Progress review and program adjustments
  • Monthly: Comprehensive assessment and strategy refinement
  • Quarterly: Major program evolution and goal setting

Example of a virtual coaching breakdown on Youtube


Step 5: Resource Requirements

Honestly assess what you need to succeed:

Time Investment:

  • Workout time: 4 hours per week
  • Meal prep: 2 hours per week
  • Planning and tracking: 30 minutes per week
  • Coaching calls: 30 minutes per week
  • Total: 7 hours per week (1% of your time)

Financial Investment:

  • Fittwave coaching and app: $X per month
  • Basic home gym equipment: $X one-time
  • Nutrition supplements: $X per month
  • Total monthly investment: $X

Knowledge and Skill Development:

  • Exercise technique and form
  • Nutrition principles and meal planning
  • Stress management and recovery protocols
  • Habit formation and behavior change
  • Progress tracking and data analysis

Support System:

  • Professional coaching through Fittwave
  • Community accountability through the app
  • Family and friend support and understanding
  • Workplace accommodations for schedule consistency

Technology and Tools:

  • Fittwave app for comprehensive tracking
  • Basic home gym equipment or gym membership
  • Food scale and measuring tools
  • Sleep and activity tracking devices
  • Progress photo and measurement tools

Connect with Coach Austin on LinkedIn or connect with Coach Austin Witt for a FREE call guidance.


Step 6: Risk Assessment and Mitigation

Plan for obstacles before they derail you:

High-Probability Risks:

  1. Work Travel and Schedule Disruptions
    • Mitigation: Hotel room workout protocols, travel nutrition strategies
    • Backup Plan: Minimum effective dose routines for busy periods
  2. Motivation Decline After Initial Enthusiasm
    • Mitigation: Process-focused goals, community accountability, regular coaching check-ins
    • Backup Plan: Habit stacking and environmental design for automatic behaviors
  3. Social Pressure and Lifestyle Conflicts
    • Mitigation: Communication with family/friends, social event strategies
    • Backup Plan: Flexible approach that accommodates social commitments
  4. Plateau or Slower-Than-Expected Progress
    • Mitigation: Regular program adjustments, multiple progress metrics
    • Backup Plan: Protocol modifications based on individual response
  5. Injury or Health Issues
    • Mitigation: Proper form emphasis, gradual progression, recovery protocols
    • Backup Plan: Modified routines and professional consultation

Medium-Probability Risks:

  • Major life changes (job change, relationship changes, family issues)
  • Seasonal challenges (holidays, weather, schedule changes)
  • Technology failures or app issues
  • Financial constraints affecting resources

Low-Probability, High-Impact Risks:

  • Serious injury or health diagnosis
  • Major life crisis or emergency
  • Complete lifestyle disruption

Contingency Planning:
For each identified risk, create specific action plans:

  • Early warning indicators
  • Immediate response protocols
  • Recovery and restart procedures
  • Support system activation

Implementing Your Fitness 6-Steps to Freedom

Step 1: Writing Your Document

Set aside 2-3 hours to write your comprehensive 6-pager. Be brutally honest and data-driven. Use the Fittwave app to gather baseline metrics and track patterns.

Step 2: Review and Refinement

Share your 6-pager with your coach or accountability partner. Get feedback and refine your approach based on their insights and experience.

Step 3: Implementation and Tracking

Use the Fittwave app to track all your metrics and progress. The technology platform makes it easy to monitor both process and outcome measures.

Step 4: Regular Reviews

Schedule monthly reviews of your 6-pager. Update based on new data, changing circumstances, and lessons learned.


Case Study: The 6-Step Success Story

Client: David, 35, Software Engineering Manager

David used the 6-pager method to structure his fitness transformation:

His Problem Statement: “I’ve gained 35 pounds since becoming a manager 3 years ago. My energy has declined 60% based on daily tracking, affecting my leadership effectiveness and family time. I’ve tried 5 different approaches with an average adherence of 18 days.”

His Solution: Systematic approach using early morning workouts, meal prep Sundays, and technology integration through Fittwave.

Results After 20 Weeks:

  • Lost 32 pounds and gained 8 pounds of muscle
  • Energy levels improved 85% based on daily tracking
  • Completed 94% of planned workouts
  • Maintained consistency through 2 work trips and holiday season
  • Reported 67% improvement in leadership confidence

Read more success stories at https://www.fittwave.com/


Why the 6-Step Method Works for Fitness

Forces Clear Thinking

Writing forces you to think through your approach systematically rather than relying on motivation and wishful thinking.

Data-Driven Decision Making

Like Amazon’s business decisions, your fitness approach becomes based on data and analysis rather than emotions and trends.

Comprehensive Planning

The 6-pager format ensures you consider all aspects of your transformation, not just the workout plan.

Built-in Accountability

Having a written document creates accountability and provides a reference point for staying on track.

Systematic Review Process

Regular reviews and updates keep your approach current and effective as circumstances change.


Summary – The FITTWAVE Advantage

At Fittwave we aggregate data into our app, that has featured us in Voyage Denver, AskMen, and Forbes, provides the perfect technology platform for implementing your 6-pager approach,

  • Comprehensive Data Collection: Track all the metrics mentioned in your 6-pager
  • Progress Visualization: See your leading and lagging indicators in real-time
  • Coaching Integration: Work directly with Coach Austin Witt to refine your approach
  • Community Support: Connect with others using systematic approaches to fitness
  • Flexibility: Adapt your plan based on data and changing circumstances

Common Mistakes to Avoid

Making It Too Complicated

Keep your 6-steps focused and actionable. Complexity kills consistency.

Ignoring the Data

Don’t write the document and forget about it. Use it as a living guide for your transformation.

Perfectionism Paralysis

Your first 6-pager won’t be perfect. Start with version 1.0 and improve through iteration. We work on this with coaching!

Skipping the Risk Assessment

Most people ignore potential obstacles. Planning for challenges is what separates success from failure.


Conclusion

The Amazon 6-pager method brings the same systematic thinking that built a trillion-dollar company to your fitness goals. By forcing clear analysis, comprehensive planning, and data-driven decision making, you transform from someone who hopes for results to someone who systematically achieves them.

Your fitness transformation isn’t just about willpower—it’s about having a better system. The 6-pager method, combined with the Fittwave app and coaching, provides that system.

CTA: “Ready to apply the 6 step systematic approach to your fitness goals? Start your transformation with the Fittwave app at https://www.fittwave.com/6-pager-method and work with Coach Austin Witt to create your comprehensive fitness strategy.”


Additional Resources

This systematic approach to fitness goal setting reflects the data-driven, professional methodology that makes Fittwave the choice for successful individuals who demand results, not just motivation.


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