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This is the MOST CRITICAL time of the Year for Fitness – The Amazon Memo Method May Help. How CEO and Fitness Professionals Dial in Their Goals

Online bodybuilding coaching and personal training by lead fitness coach Austin Witt. Struggling with Fitness results? Here's how we get results for our clients. We focus on reducing ambivalence and use evidence based practice to drive decision making.

Struggling with Fitness results? Here's how we get results for our clients. We focus on reducing ambivalence and use evidence based practice to drive decision making.


Why would I use this method to track personal and fitness progress?

I’m Coach Austin, and as an online performance coach with a Master’s degree in Exercise Physiology, I’ve discovered that the most successful clients aren’t just the most motivated—they’re the most systematic. After working with 500+ high-achieving professionals through the Fittwave app, I’ve found that borrowing proven business frameworks can transform your fitness results.

How the Amazon memo system, used by Jeff Bezos and his leadership team for every major decision, provides the perfect structure for fitness goal setting and tracking. Here’s how to apply this data-driven approach to finally achieve the results you want.

Learn more about our virtural fitness and coaching service systematic approach at https://www.fittwave.com/


What is the Amazon 6-Pager Method?

Amazon’s 6-pager is a structured document that replaces PowerPoint presentations with detailed, narrative-driven analysis. Every major decision at Amazon starts with a 6-page memo that includes:

  1. Problem Statement and Context
  2. Current State Analysis
  3. Proposed Solution
  4. Success Metrics and Timeline
  5. Resource Requirements
  6. Risk Assessment and Mitigation

The genius of this system is that it forces clear thinking, data-driven analysis, and comprehensive planning before taking action.


Why Traditional Fitness Goal Setting Fails

Most people approach fitness goals like a bad PowerPoint presentation:

The Result: 92% of fitness goals are abandoned within 3 months.

As your online performance coach, I’ve seen this pattern repeatedly. The Fittwave app data shows that clients who use structured planning methods have 340% higher success rates than those who rely on motivation alone.

Follow our systematic approach on Instagram @fittwavecoaching for daily insights. Or our newsletter!


The Fitness 6-Step Framework

1: Problem Statement and Context

Start with brutal honesty about your current situation:

Example from a Fittwave client:
“I am a 32-year-old marketing director who has gained 28 pounds over the past 3 years. My energy levels have declined 40% based on daily tracking, affecting my work performance and personal relationships. I’ve attempted 4 different fitness programs in the past 2 years, with an average adherence rate of 23 days before abandoning the program.”

Key Elements to Include:

Fittwave App Integration:
Use the comprehensive assessment feature to gather baseline data:


Step 2: Current State Analysis

Dive deep into the data and patterns:

Lifestyle Analysis:

Barrier Identification:

Resource Audit:

Example Analysis:
“Data from the past 30 days shows I have 45-minute windows available Monday, Wednesday, and Friday at 6 AM, and 30-minute windows Tuesday and Thursday at lunch. My energy levels peak at 7 AM and 2 PM based on hourly tracking. Previous failures correlate with programs requiring more than 60 minutes per session or evening workouts when my energy is lowest.”


Step 3: Proposed Solution

Design your systematic approach:

Goal Hierarchy:

Example Goal Structure:

Program Design:

Technology Integration:
The Fittwave Coaching app provides the infrastructure for your solution:

Explore our comprehensive coaching at https://www.fittwave.com/


Step 4: Success Metrics and Timeline

Define exactly how you’ll measure progress:

Leading Indicators (Process Metrics):

Lagging Indicators (Outcome Metrics):

Timeline with Milestones:

Review Schedule:

Example of a virtual coaching breakdown on Youtube


Step 5: Resource Requirements

Honestly assess what you need to succeed:

Time Investment:

Financial Investment:

Knowledge and Skill Development:

Support System:

Technology and Tools:

Connect with Coach Austin on LinkedIn or connect with Coach Austin Witt for a FREE call guidance.


Step 6: Risk Assessment and Mitigation

Plan for obstacles before they derail you:

High-Probability Risks:

  1. Work Travel and Schedule Disruptions
    • Mitigation: Hotel room workout protocols, travel nutrition strategies
    • Backup Plan: Minimum effective dose routines for busy periods
  2. Motivation Decline After Initial Enthusiasm
    • Mitigation: Process-focused goals, community accountability, regular coaching check-ins
    • Backup Plan: Habit stacking and environmental design for automatic behaviors
  3. Social Pressure and Lifestyle Conflicts
    • Mitigation: Communication with family/friends, social event strategies
    • Backup Plan: Flexible approach that accommodates social commitments
  4. Plateau or Slower-Than-Expected Progress
    • Mitigation: Regular program adjustments, multiple progress metrics
    • Backup Plan: Protocol modifications based on individual response
  5. Injury or Health Issues
    • Mitigation: Proper form emphasis, gradual progression, recovery protocols
    • Backup Plan: Modified routines and professional consultation

Medium-Probability Risks:

Low-Probability, High-Impact Risks:

Contingency Planning:
For each identified risk, create specific action plans:


Implementing Your Fitness 6-Steps to Freedom

Step 1: Writing Your Document

Set aside 2-3 hours to write your comprehensive 6-pager. Be brutally honest and data-driven. Use the Fittwave app to gather baseline metrics and track patterns.

Step 2: Review and Refinement

Share your 6-pager with your coach or accountability partner. Get feedback and refine your approach based on their insights and experience.

Step 3: Implementation and Tracking

Use the Fittwave app to track all your metrics and progress. The technology platform makes it easy to monitor both process and outcome measures.

Step 4: Regular Reviews

Schedule monthly reviews of your 6-pager. Update based on new data, changing circumstances, and lessons learned.


Case Study: The 6-Step Success Story

Client: David, 35, Software Engineering Manager

David used the 6-pager method to structure his fitness transformation:

His Problem Statement: “I’ve gained 35 pounds since becoming a manager 3 years ago. My energy has declined 60% based on daily tracking, affecting my leadership effectiveness and family time. I’ve tried 5 different approaches with an average adherence of 18 days.”

His Solution: Systematic approach using early morning workouts, meal prep Sundays, and technology integration through Fittwave.

Results After 20 Weeks:

Read more success stories at https://www.fittwave.com/


Why the 6-Step Method Works for Fitness

Forces Clear Thinking

Writing forces you to think through your approach systematically rather than relying on motivation and wishful thinking.

Data-Driven Decision Making

Like Amazon’s business decisions, your fitness approach becomes based on data and analysis rather than emotions and trends.

Comprehensive Planning

The 6-pager format ensures you consider all aspects of your transformation, not just the workout plan.

Built-in Accountability

Having a written document creates accountability and provides a reference point for staying on track.

Systematic Review Process

Regular reviews and updates keep your approach current and effective as circumstances change.


Summary – The FITTWAVE Advantage

At Fittwave we aggregate data into our app, that has featured us in Voyage Denver, AskMen, and Forbes, provides the perfect technology platform for implementing your 6-pager approach,


Common Mistakes to Avoid

Making It Too Complicated

Keep your 6-steps focused and actionable. Complexity kills consistency.

Ignoring the Data

Don’t write the document and forget about it. Use it as a living guide for your transformation.

Perfectionism Paralysis

Your first 6-pager won’t be perfect. Start with version 1.0 and improve through iteration. We work on this with coaching!

Skipping the Risk Assessment

Most people ignore potential obstacles. Planning for challenges is what separates success from failure.


Conclusion

The Amazon 6-pager method brings the same systematic thinking that built a trillion-dollar company to your fitness goals. By forcing clear analysis, comprehensive planning, and data-driven decision making, you transform from someone who hopes for results to someone who systematically achieves them.

Your fitness transformation isn’t just about willpower—it’s about having a better system. The 6-pager method, combined with the Fittwave app and coaching, provides that system.

CTA: “Ready to apply the 6 step systematic approach to your fitness goals? Start your transformation with the Fittwave app at https://www.fittwave.com/6-pager-method and work with Coach Austin Witt to create your comprehensive fitness strategy.”


Additional Resources

This systematic approach to fitness goal setting reflects the data-driven, professional methodology that makes Fittwave the choice for successful individuals who demand results, not just motivation.

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